2. Use a descriptive, keyphrase-focused heading high up on the homepage
The headline on the top of the homepage (and every page) is either descriptive or not. If not, the visitor may not be able to address their very first question: "Am I in the right location?"
It's likewise an opportunity to use a target keyphrase and indicate relevance. But a lot of online marketers compose something smart or unclear rather. However clear is much better than creative.
Instead of compose a fancy, but vague headline, write something descriptive. Ensure that you discuss what the business does high up on the page, above the fold.
Source: Outreach Plus Wait, the fold is still a thing?
Yes, there is a fold. For every visit on every screen, there is a viewable area. At the bottom is the famous fold. To see anything below this line, that visitor must scroll.
Why and if this matters in web design is a hotly discussed topic. Here are 2 of the finest arguments: "There is no fold!" vs "The fold still matters." Obviously, there are countless screen sizes, varying from small to substantial. This site was seen on 958 various sized screens in the last month. So some designers state the fold is no longer relevant. But here's the bottom line (get it?) There is still a fold for every go to and still an average fold for all check outs. Tools like Hotjar program it plainly as a line in the scroll heatmap, for desktop/laptop, mobile Click here for info and tablet.
So yes, there's a fold and it matters what you put above and listed below it. One research study revealed that visitors invest 80% of their time above the fold. So put your value proposal, that 8-word variation of what you do, high up on the page, above the fold. 3. However do not put all of your calls to action at the top
Visitors might be investing more time there, however that doesn't imply that they're prepared to act. A lot of persuasion happens farther down the page.
When Chartbeat analyzed 25 million visits they found that most engagement takes place listed below the fold. Material at the top might show up, it's not always going to be the most efficient location to put your calls to action. One caveat about this frequently-cited study: Chartbeat is utilized mostly by news sites, which are really various from marketing websites. No one does much above the fold on a news website! Normal design tips do not use. Make certain to put calls to action further down the page, in any location where interest is likely to be high.4. Make it a tall page. Answer all your visitors' questions. More pixels means more area to address concerns, address objections and include helpful evidence. If the visitor doesn't find an answer to an essential question, they can simply keep moving down the page. Once they are satisfied, they'll simply stop reading.